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Our Team

Rovaida J. Saleh
Chief Executive Officer
Rovi J. Saleh is the co-founder and CEO of Cynosure Connect, a health technology company on a mission to transform how we detect and respond to mental health needs, starting with the veteran community. She’s recognized as a leader in enterprise technology, digital transformation, and mission-driven innovation, with deep expertise in B2B, B2G, SaaS, and platform strategy across sectors.
Before starting Cynosure, Rovi launched itMAQ, one of the first cloud-based strategic procurement engines serving government, commercial, and nonprofit organizations. Under her leadership, itMAQ became a market leader in digital acquisition services, helping institutions source everything from commodities to advanced technical services with greater speed, transparency, and efficiency. The company was successfully spun off, offering an early example of her approach to building platforms that shift how systems operate; An approach she has continued to evolve across ventures.
Rovi has led digital infrastructure and modernization projects in both U.S. and international markets. In the UAE, she helped launch the first e-commerce platform for the Commercial Bank of Dubai and designed a suite of spend management portals for the Dubai Chamber of Commerce and affiliated government agencies. She also led the development of a regional Partner Alliance Program across the EMEA region, aligning strategy and accelerating growth. This work earned her a Presidential Commendation.
The idea for Cynosure Connect wasn’t born from technology alone, but from something more personal and philosophical. A quote often attributed to Mark Twain stuck with her: “I’ve had a lot of worries in my life, most of which never happened.” It captured a hard truth about mental health: so much of our suffering is internal, quiet, and unnoticed - until it’s too late. That insight became the spark for Cynosure. Rovi set out to build a platform that could surface risk early, distinguish real distress from imagined fear, and offer clarity before crisis. Built in collaboration with clinicians, veteran advisors, and support organizations, Cynosure’s tools are designed to close critical gaps in care using structured AI assessments, personalized interventions, and long-term engagement.
Outside the boardroom, Rovi is also an artist and an avid reader whose my-to-read pile is always taller than she would like to admit. Her paintings have been exhibited in galleries, collected by institutions, and published widely. For her, both painting and reading are disciplines in focus and form.
In addition to her executive leadership, Rovi advises early-stage startups and nonprofit initiatives. Whether she’s building digital infrastructure or creating art, her work is always driven by the same force: seeing clearly, creating deliberately, and making systems more human.

Court Marshall
Chief Product & Integration Officer
Court Marshall is a 35-year U.S. Army Reserve veteran and former Chief Warrant Officer whose career centers on transforming complex systems into streamlined, data-driven engines of performance. As a principal integrator for the Army’s Integrated Personnel and Pay System (IPPS-A), Court orchestrated the migration of millions of soldier records into a single cloud-based platform—modernizing payroll accuracy, personnel visibility, and readiness reporting across the force.
Court holds a Master of Science in Performance Improvement, equipping him with a research-backed toolkit for analyzing human and technical workflows and turning insights into measurable gains. A certified Agile Scrum Master, he fosters rapid, iterative development cycles that keep cross-functional teams laser-focused on user value. Most notably, Court is a Lean Six Sigma Master Black Belt, renowned for driving waste out of processes and delivering sustainable efficiency at scale.
At Cynosure Connect, Court combines battlefield-tested leadership with operational excellence methodologies to architect secure, interoperable technologies that empower veterans, first responders, and the organizations that serve them.

Roy Barman
Chief Technology Officer
Roy Barman is the Chief Technology Officer at Cynosure Connect, where he drives the company’s mission to bring AI-powered solutions to behavioral health. With more than two decades in technology, Roy has shipped over 200 large-scale systems, scaled global engineering teams across four continents, and guided platforms into the hands of companies like Tesla, NFL franchises, and public agencies.
Before Cynosure, Roy served as CTO and VP of Engineering at dt360 Inc. / Dropthought (BCT Group), where he inherited a team of 150 engineers and grew it to more than 300 worldwide. Under his leadership, development velocity tripled and technical debt that had piled up over years was cleared, largely by embedding AI into everyday engineering practice. He has also co-founded Fijo Technologies, a rideshare and delivery startup, and held senior roles at Polaris Wireless, CoreLogic, NaviSite (Accenture), and Oracle.
Roy’s leadership philosophy is simple: execution is the moat. He often says, “What you plan to do tomorrow, complete today. What you plan to do next year, aim to complete this year.” For him, knowledge and experience may be shaped by time and circumstance - but attitude, aptitude, and the ability to reduce stress in others are what truly build winning teams.
A technologist at heart, Roy is fluent in AI/ML stacks, cloud architectures, and real-time systems. He holds five U.S. patents, from secure ridesharing models to AI optimization techniques, and is a strong advocate for responsible AI, data governance, and compliance across SOC2, HIPAA, and GDPR.
Originally from Kolkata, India, Roy brings a global perspective to every role. He earned his Bachelor of Engineering from Jadavpur University and an MBA from UC Davis, with further study at UC Berkeley, Google, and AWS. Outside of work, he’s a wine connoisseur who believes a well-crafted bottle is as much about timing, patience, and execution as great technology.

Pete Freix
Chief Strategy Officer
Peter J. Freix is a seasoned executive with over 40 years of leadership experience in Sales, Marketing, and Operations; much of it gained within the high-tech industry. Over the course of his career, he has built a reputation for scaling organizations, unlocking new markets, and driving strategic growth for both startups and Fortune 500 companies.
Now serving as Chief Strategy Officer at Cynosure Connect, Pete brings his expertise to the intersection of technology, mental health, and mission-driven innovation. He leads long-term strategic planning and growth initiatives, and his work will be instrumental in positioning Cynosure as a transformative force in AI-powered wellness solutions. The company’s efforts will begin with the veteran community and expand into the education, healthcare, and enterprise sectors.
In addition to his role at Cynosure, Pete is the CEO and founder of Data Center Warehouse (DCW), a CRN Top 500 value-added reseller of computer hardware, software, and services. Since launching DCW more than 12 years ago, he has grown the company into a $150 million enterprise.
Today, he oversees a team of over 80 employees, operating across 20+ U.S. states and several Canadian provinces.
Before founding DCW, Pete held key executive roles including President of Arbitech, President of PC Mall Sales, and Director of Strategic Growth Planning at Dell Computers. Each of these roles further honed his ability to lead high-performing teams and deliver sustainable business growth.
He earned his degree from the School of Engineering at Auburn University in 1983.

Marco J. Rubin
Senior Advisor, Capital & Strategy
Marco Rubin is a highly regarded investment professional within the venture capital industry with a track record of value creation along with extensive international experience supporting venerable ecosystem building organizations such as the World Bank, CRDF Global and The UN Foundation. In addition to his private market experience, he is a newly appointed board member to a solar fintech company called TAG (OTC) which will uplist onto NASDAQ in 2025.
Marco serves as a board representative to numerous privately held portfolio companies and leads seed and early-stage investments. He has held past leadership roles with funds recognized by Entrepreneur Magazine’s VC 100 rankings and has invested in over 350 portfolio cos. throughout his career in fields such as aerospace, energy, software, life sciences, cyber security, telecommunications, infrastructure, manufacturing and materials.
Marco is Executive Director and founding member of Virginia Venture Partners, the equity investment arm of the Virginia Innovation Partnership Corporation (VIPC). There he leads both the Commonwealth Energy Fund as well as The Aerospace Fund, which are equity investment vehicles serving Virginia’s fastest growing seed and early-stage startups. Since inception in 2004, the entire portfolio consists of over 350 direct equity investments earning the organization with the distinction as "Virginia's Most Active Investor" by CBInsights.
Marco also served as the executive in charge of the newly launched Fund of Funds Program at VIPC, where he led manager selection and allocation decisions for United States Treasury’s SSBCI Fund in Virginia. In this role, he led the team that selected with first-ever venture capital fund of funds program in 2024 with six venture capitalist firms selected for allocations.
Marco was also founder of Monumental Venture Partners, LLC (MVP) making investments in security, information technology, telecommunications, software and medical devices sectors. MVP produced acquisitions of portfolio companies to Dolby Labs and Level 3 Communications. Marco began his investment corporate career as the founding Director of MCI New Ventures.
Prior to starting his professional investment career, Marco worked at Booz Allen & Hamilton, Inc. then providing professional consulting services to leaders in Fortune 500 and Federal markets including clients such as NASA Headquarters, DOD as well as Exxon Mobil.
Marco began his career at NASA training astronauts at the Johnson Space Center. He holds an MBA from The George Washington University and a BSEE from the University of New Mexico. Marco has been a National Science Foundation SBIR reviewer as well as an NSF SBIR grant winner. He currently serves on the National Venture Capital Association’s energy working group.

Albert Gauthier
Strategic Advisor, AI & Public Sector Innovation
Albert Gauthier has spent over thirty years working where engineering, technology, and public service come together. He's built his career across both private companies and government agencies, which has given him a unique perspective on how technology actually works in the real world, particularly when the stakes are high and the problems are complex.
At Gartner, Albert works as a Senior Director Analyst, where he helps clients and writes research focused on local government. He covers everything Digital Platforms, ERP, Community Development, APIs and Integrations, AI and Generative AI.
His work has earned him some notable recognition, including the NASCIO Award for Innovation for the Oregon State Police Transformation, the State of Oregon CIO Award for Innovation, and the Dewey Award for developing the Best Municipal Government Web Presence during his time with the City of Coppell, Texas.
Albert has led countless digital transformation projects, especially around creating better digital workplaces. He's served as a CIO and technical lead on everything from identity federation and content management to collaboration tools, workflow systems, and major enterprise applications like ERP, time accounting, permitting, and land management systems. Before all that, he cut his teeth in semiconductor R&D at Bell Labs/Lucent, Motorola, and Hewlett-Packard.
On the public sector side, Albert was Chief Information Officer for the Oregon State Police and Director of Criminal Justice Information Services (CJIS), where he handled secure data sharing across multiple agencies. He's also been a CIO in the private sector with Winzer Corporation and Nygard International, and in local government for Rochester, NY, and Oxnard, CA. Throughout all these roles, he's consistently focused on enterprise systems, permitting platforms, identity management, and digital timekeeping.
What really sets Albert apart is how he connects technology, people, and strategy. He knows the technical side inside and out, but he never loses sight of what actually matters, the results.
At Cynosure, Albert works as a strategic advisor. He's instrumental in managing risk across our technical, legal, and compliance fronts as we build and grow. He's helping us lay the groundwork for AI scalability and licensing, making sure our infrastructure can support innovation while staying on the right side of regulations and commercial requirements. His expertise is what's turning Cynosure's big vision into something we can actually execute on, driving our Crawl-Walk-Run roadmap with the kind of clarity, focus, and long-term thinking we need.

Dr. James C. O'Brien
Clinical Innovation Advisor
Dr. O’Brien brings over two decades of frontline clinical experience to Cynosure Connect, where he leads the charge on integrating medical precision with compassionate innovation. A licensed psychologist with a deep background in trauma recovery, sleep science, and neurobehavioral therapy, Dr. O’Brien has dedicated his career to transforming how mental health is delivered—especially for veterans navigating PTSD, reintegration, and systemic barriers to care.
At Cynosure Connect, Dr. O’Brien is the architect behind our AI-powered behavioral health models, ensuring that every digital interaction—whether it's a chatbot coaching session or biometric data interpretation—is clinically sound, trauma-informed, and evidence-based. His vision shapes our personalized mental health support systems, integrating predictive analytics from wearables (like HRV and sleep data) with real-time intervention triggers that meet veterans where they are.
Dr. O’Brien also helps oversee our Veteran Town Square initiative, guiding community-building efforts through a wellness-first lens, and supporting the ethical use of data in ways that preserve privacy, build trust, and generate real-world impact.
“Mental health care must be proactive, personalized, and woven into the daily lives of veterans—not locked behind paperwork and bureaucracy.” — Dr. O’Brien
His work is the backbone of Cynosure’s mission: using scalable, intelligent systems to make mental health care accessible, adaptive, and dignified for those who’ve served.
Key Focus Areas:
Trauma-informed AI system design
Sleep and behavioral health analytics
Veteran suicide prevention frameworks
Data ethics and clinical safeguards
Community-based care models

Dr. Frank Campbell
Postvention and Suicide Prevention Advisor
Dr. Frank Campbell is internationally known for developing the LOSS (Local Outreach to Suicide Survivors) Team model, a gold-standard approach that reframes grief as a critical moment for healing and prevention.
At Cynosure Connect, Dr. Campbell serves as a clinical and ethical advisor, ensuring our systems are grounded in the human realities of trauma, loss, and recovery—not just data points or algorithms.
While not a technologist himself, Dr. Campbell brings unmatched expertise in recognizing maladaptive behavioral patterns—withdrawal, isolation, avoidance—and translating those into actionable insights for community response and care teams. His work informs the behavioral pattern recognition that underpins Cynosure’s AI-driven alerts and postvention strategies, ensuring that what we detect is clinically meaningful and ethically actionable.
He champions the role of peer presence, compassionate response, and ritualized support—principles that our platform amplifies through responsible innovation. His guidance keeps our focus on what matters most: recognizing suffering before it becomes fatal, and delivering connection when it’s needed most.
“Technology must never replace human presence—but it can help us recognize when presence is needed.” — Dr. Frank Campbell
Dr. Campbell’s voice shapes how we blend automation with humanity, ensuring that every predictive model is tethered to the lived experiences of those who’ve survived loss, and every intervention holds space for dignity, meaning, and healing.
Key Focus Areas:
Suicide postvention and the LOSS Team methodology
Early recognition of maladaptive behaviors and withdrawal patterns
Grounding digital triage in human standards of care
Training community-based response teams
Bridging predictive signals with compassionate, in-person outreach

BG (RET) Rob Cooley
Advisor
BG (Ret.) Rob Cooley, Strategic Operations and Veteran Systems Advisor
Mission-Focused Leadership, Driving Systems that Serve Those Who Served
Brigadier General (Ret.) Rob Cooley brings a distinguished career in military leadership, strategic planning, and systems integration to Cynosure Connect. With decades of experience commanding complex operations and developing scalable frameworks for personnel support, BG Cooley now lends his expertise to ensuring Cynosure’s platform functions as a mission-ready system—accountable, responsive, and purpose-built for veterans.
At Cynosure Connect, he provides strategic oversight on veteran engagement, systems interoperability, and public-private partnerships. His role ensures that digital solutions align with the unique behavioral, cultural, and logistical realities of transitioning service members and veteran communities.
BG Cooley is not a technologist—but a mission integrator, ensuring that our tools meet the standards of trust, clarity, and discipline veterans deserve. He advises on translating real-world veteran challenges—fragmented care, administrative friction, and isolation—into actionable system design priorities for scalable impact.
“We don’t need more complexity—we need mission clarity, operational trust, and boots-on-the-ground feedback loops.” — BG (Ret.) Rob Cooley
His contributions uphold our core principle: that innovation must be tethered to service, dignity, and real-life outcomes. Whether guiding digital referral pathways, shaping feedback-driven improvement loops, or engaging with institutional stakeholders, BG Cooley ensures we never lose sight of the people behind the protocol.
Key Focus Areas:
Veteran system design and operational accountability
Integration of public, nonprofit, and COTS (commercial-off-the-shelf) solutions
Translating military leadership principles into civilian tech ecosystems
Trust-building across veteran user bases
Oversight of care pathways, referral models, and organizational strategy
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