Chief Strategy Officer

Peter J. Freix is a seasoned executive with over 40 years of leadership experience in Sales, Marketing, and Operations; much of it gained within the high-tech industry. Over the course of his career, he has built a reputation for scaling organizations, unlocking new markets, and driving strategic growth for both startups and Fortune 500 companies.

Now serving as Chief Strategy Officer at Cynosure Connect, Pete brings his expertise to the intersection of technology, mental health, and mission-driven innovation. He leads long-term strategic planning and growth initiatives, and his work will be instrumental in positioning Cynosure as a transformative force in AI-powered wellness solutions. The company’s efforts will begin with the veteran community and expand into the education, healthcare, and enterprise sectors.

In addition to his role at Cynosure, Pete is the CEO and founder of Data Center Warehouse (DCW), a CRN Top 500 value-added reseller of computer hardware, software, and services. Since launching DCW more than 12 years ago, he has grown the company into a $150 million enterprise.

Today, he oversees a team of over 80 employees, operating across 20+ U.S. states and several Canadian provinces.
Before founding DCW, Pete held key executive roles including President of Arbitech, President of PC Mall Sales, and Director of Strategic Growth Planning at Dell Computers. Each of these roles further honed his ability to lead high-performing teams and deliver sustainable business growth.

He earned his degree from the School of Engineering at Auburn University in 1983.