Chief Executive Officer

Rovi J. Saleh is the co-founder and CEO of Cynosure Connect, a health technology company on a mission to transform how we detect and respond to mental health needs, starting with the veteran community. She’s recognized as a leader in enterprise technology, digital transformation, and mission-driven innovation, with deep expertise in B2B, B2G, SaaS, and platform strategy across sectors.

Before starting Cynosure, Rovi launched itMAQ, one of the first cloud-based strategic procurement engines serving government, commercial, and nonprofit organizations. Under her leadership, itMAQ became a market leader in digital acquisition services, helping institutions source everything from commodities to advanced technical services with greater speed, transparency, and efficiency. The company was successfully spun off, offering an early example of her approach to building platforms that shift how systems operate; An approach she has continued to evolve across ventures.

Rovi has led digital infrastructure and modernization projects in both U.S. and international markets. In the UAE, she helped launch the first e-commerce platform for the Commercial Bank of Dubai and designed a suite of spend management portals for the Dubai Chamber of Commerce and affiliated government agencies. She also led the development of a regional Partner Alliance Program across the EMEA region, aligning strategy and accelerating growth. This work earned her a Presidential Commendation.

The idea for Cynosure Connect wasn’t born from technology alone, but from something more personal and philosophical. A quote often attributed to Mark Twain stuck with her: “I’ve had a lot of worries in my life, most of which never happened.” It captured a hard truth about mental health: so much of our suffering is internal, quiet, and unnoticed - until it’s too late. That insight became the spark for Cynosure. Rovi set out to build a platform that could surface risk early, distinguish real distress from imagined fear, and offer clarity before crisis. Built in collaboration with clinicians, veteran advisors, and support organizations, Cynosure’s tools are designed to close critical gaps in care using structured AI assessments, personalized interventions, and long-term engagement.

Outside the boardroom, Rovi is also an artist and an avid reader whose my-to-read pile is always taller than she would like to admit. Her paintings have been exhibited in galleries, collected by institutions, and published widely. For her, both painting and reading are disciplines in focus and form.

In addition to her executive leadership, Rovi advises early-stage startups and nonprofit initiatives. Whether she’s building digital infrastructure or creating art, her work is always driven by the same force: seeing clearly, creating deliberately, and making systems more human.